Most people I know shy away from Google Plus, because its not the most popular social media platform. Although some recent stats from last year say Google Plus is gaining on Facebook. Why use it though? Its more information that will be indexed by Google, we all want to rank high in Google. It would only make sense to use their social media platform.
Here is something interesting I just tried. I have setup dorrdirectory.wordpress.com and have it forwarding its post to Facebook, Twitter, and Google Plus. As I have described in some of my post regarding blogging automation. Within 3hrs my Google Plus page was ranked 2nd after my first post.
I know that traffic for “dorr businesses” is low. It more of the speed in which it happened. Also what got placed there, It was first posted on WordPress.com then WordPress re-posted it on Google Plus. Other than fact we know Google will rank its own stuff higher, I kinda thought the WordPress.com post would rank higher because that is where that post came from.
So I recommend to use Google Plus if your promoting something, I would wait longer for the friends and family type of feel like Facebook.